NETS GO AT SEOUL PLAZA

CLIENT

United Nations Foundation

DESIGNER

AWA

YEAR

2010

LOCATION

Seoul

VISUALS

United Nations Foundation

Many lives are lost annually in Africa to malaria, a disease easily preventable by night-time use of a simple mosquito net. This event and installation were intended to be the spark in fueling this push to provide assistance to the United Nations, raising global awareness and directly save lives with fundraising from a global audience.
The United Nations Foundation approached us to craft this installation and design the nets to be used and mass produced in Korea in order to make a great push to produce and move the nets to Africa. This great challenge is a continuing effort to devote our creative skills toward generating awareness and solutions for social activism.
The design content and form of the installation is inspired by an African village. It positions participants within a night in Africa, where a small village unites to engage in its rich local community. Attendees wander through a village composed of individual homes represented by a net sculpture and gather around the illuminated central hearth of the installation. The nets are partnered with the medium of light to create an illuminated, sculptural work of art. The nets are translated into a sculptural form and integrated into a simple architectural structure representative of the individual family huts in the African village. Key personalities, such as the cocoon and the protective shield, are represented in lights to communicate the sentiment toward the nets felt by the users. A large-format screen flashes images of the community members benefitting from the use of the nets, as well as beautiful scenes from Africa. This visual display not only communicates the large-scale life-saving power of the nets, but also the individualized and unique feelings towards the nets felt by individuals in the villages using them.

Nets Go at Seoul Plaza

Nets Go at Seoul Plaza