ROYAL ENFIELD
ROYAL ENFIELD
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ROYAL ENFIELD

 

CLIENT Royal Enfield
ARCHITECT Lotus
YEAR 2013 – 2015
LOCATION Multiple
VISUALS Triad Emulsion

 

Royal Enfield, built in multiple locations, has built its brand around the idea of a motorcycle lifestyle: of riding simply for the pleasure and exhilaration it creates. The lighting design for the store seeks to create an ambience, which is not about uniformity of light, but about the seductiveness of the bike. The goal was to create an environment that focuses on lifestyle and feelings, rather than seeing the bike in high light levels. The lighting is used to create visual drama, subtly highlight key focal points, and add a touch of sparkle to show off the curves of the bike. The lighting augments the machinery and components, while creating the required ambience.