GARTNER HYPE CYCLE
In understanding how culture affects light, we can make some more accurate deductions based upon how people interact with new technology. The most informative perspective on this was developed by the American research firm Gartner in the form of the graphic called the ‘Hype Cycle’. The graph elapses the time over which a piece of new technology or design will be engaged with by the public, and how the public will engage with that new design over that time. The basic principles of the Hype Cycle suggest that a new design will initial become incredibly attractive as the namesake’s ‘hype’ is created surrounding its release. Upon its release the design will fall downward to its lowest point titled by Gartner the ‘Trough of Disillusionment’, in which consumers become frustrated or disappointed by the reality of the product. However the Hype Cycle notes that after coming to terms with the product’s reality, and having experienced it in their everyday lives, the product’s engagement increases to a mild plateau from which it ever so gradually descends until newer technology is introduced, and the cycle begins again.
Gartner Hype Cycle
The Gartner Hype Cycle is a methodology that’s been used effectively by Gartner since 1995 to predict market trends. The Hype Cycle provides a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. The Gartner Hype Cycle methodology gives a view of how a technology or application will evolve over time, providing insight into managing its deployment within the context of specific business sector.
A corollary to the Hype Cycle could be that the technology triggers happen in different parts of the world at different times, and they continue to propagate through their hype cycle at different rates. If ‘light levels used’ are seen as a function of technology and then mixed with economics to understand the speed of absorption, we can better understand why certain areas of the world have a propensity for higher light levels. It may also mean that the ‘light levels used’ in different parts of the world, based on their economic prowess, may be located on different parts of the Hype cycle.
While allowing for this perspective, a critique of Gartner’s effort is that the design is not cross-culturally adaptable in its entirety. The reality of a product’s release is that the timeline it takes exists in parallel with other dimensions not mentioned by Gartner’s Hype Cycle, such as culture and climate. In forming our critique of Gartner’s Hype Cycle, we developed our own edition to push forward the ideology that surrounds the development of new technology. In our edition of the hype cycle, we see that the focus is on lighting design, but that the design approach is considered as part of the concerns of culture and climate. The cycle is also concern with practical obligations like budget, function and architecture. The cycle’s Y axis possesses more concerns than visibility, looking at economy, technology triggers and light levels. The adapted design allows for a more practical look at consumer engagement when dealing with the field of light.
Gartner Hype Cycle: Reinterpreted