Director I India
Mr. Sitaraman is the director of India/ South Asia for AWA Lighting Designers. As a senior industry professional with more than 40 years in the industry, his leadership enables the company to further expand its footprint in the fast growing Indian, Middle Eastern and Southeast Asian marketplaces.
With experience in all aspects of the architectural lighting industry, from design, engineering, manufacturing and sales, Mr. Sitaraman is uniquely suited to the role of director. He is an integral part of the team at AWA, and their pursuit of making a dent in the universe with meaningful projects. He brings a balanced perspective to his leadership role for AWA in South Asia.
His day-to-day activities are to act as a client liaison, from concept to construction. He addresses current client concerns and issues, while working to secure additional client engagements. To serve his clients, he oversees the development of technically accurate and client-ready documentation. Prior to joining AWA, Mr. Sitaraman was the country manager and professional lighting consultant for Ligman Lighting India Pvt Ltd. While there he established a strong local Indian presence, growing the company significantly in two years time. Prior to that he was employed by a leading fixture manufacturer in Dubai, UAE, where he generated more than $6 million in annual revenue. Here he oversaw strategic account planning, business development, sales forecasting and delivery. Mr. Sitaraman is one of the four members of the panel on calibration and testing facilities established by the Department of Science and Technology, by the government of India. He is experienced in ISO certification requirements and compliance. He stays active with local lighting societies in Asia, and teaches at the Academy of Architecture in Mumbai, India.